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2024-06-27 
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In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to potentially harmful practices. Among these are marketing manipulation, extremist messaging, and exaggerated marketing that focus on eliciting extreme emotional responses, whether positive (e.g., happiness) or negative (e.g., anger). From a psychological perspective, these tactics can have profound and sometimes detrimental effects on individuals and society as a whole. This is especially true in the where there are very minimal restrictions, if any, on what an advertiser can say. These comments apply much more to major corporations than smaller businesses, to Wall Street, not Main Street.
Marketing Manipulation and Consumer Behavior
Marketing manipulation involves strategies designed to exploit consumers’ psychological vulnerabilities, often without their conscious awareness. This can include tactics such as scarcity (creating a false sense of urgency), bandwagon appeals (suggesting everyone is using a product), and emotional appeals that manipulate consumers’ feelings to drive purchases.
One classic example of emotional manipulation in marketing is the use of happiness to promote products. Advertisements often depict idealized scenarios where the use of a product leads to extreme joy and satisfaction. Psychologically, this can create unrealistic expectations and feelings of inadequacy among consumers who do not experience the same outcomes. Research indicates that exposure to such idealized images can decrease self-esteem and increase anxiety and depression, particularly among younger audiences who are more impressionable.
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