8:12:26 
2023-04-04 
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What if your car tires alerted your smartphone when they need to be replaced?
Tire makers have come up with a host of ideas to kick-start a future where conventional black rubber tires do more than roll down the highway. For instance, Italian tire manufacturer Pirelli envisions scenarios where tires sense changes on the street, predict hazardous situations and can intervene if necessary. Some concepts are grounded more closely to where transportation is today, such as tires with embedded sensors offering early indications of damage.
The possible benefits are twofold: Tire companies get sellable information on driving behavior and they can use the data to enhance products. And consumers get futuristic features that make vehicles feel more like smartphones on wheels.
“Tire sensors know how you’re driving, where you’re driving and how quickly the tire is wearing down,” said David Shaw, chief executive of consultancy Tire Industry Research. “If you get a puncture or blowout, then it can phone home and organize a service stop for you. But most importantly, they want to get the data.”
Automakers already have data on where cars travel, and how well they perform. Tire makers don’t readily have access to that information, Shaw says. But by loading tires with specialized sensors and compatible smartphone apps, they can.
As tires pass over potholes, bumps and cracks, sensors can determine what parts of the highway may be danger spots in real-time. That information can be sold to municipalities or highway maintenance companies, making it an alluring endeavor for tire developers facing stiff competing globally.
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